增強(qiáng)酒店?duì)I銷管理的公司屬于酒店中間商
    萬(wàn)豪國(guó)際酒店集團(tuán)是全球首屈一指的過(guò)緊酒店管理公司，萬(wàn)豪在美國(guó)和其他69個(gè)國(guó)家及地區(qū)擁有2800多個(gè)業(yè)務(wù)單位，并雇用約128000名員工。
    萬(wàn)豪國(guó)際非常重視旅行代理商，以及他們?yōu)楸椴既虻?800家萬(wàn)豪國(guó)際酒店吸引客戶所發(fā)揮的作用。根據(jù)長(zhǎng)期以來(lái)酒店業(yè)都沒(méi)有針對(duì)酒店產(chǎn)品對(duì)旅行代理商開(kāi)展培訓(xùn)的現(xiàn)狀，萬(wàn)豪國(guó)際為其旅行代理商推出卓越培訓(xùn)計(jì)劃，以表示萬(wàn)豪對(duì)其努力工作的感激之情，并幫助旅行代理商在向個(gè)人旅游者銷售酒店客房方面獲得最佳成績(jī)。
    萬(wàn)豪國(guó)際非常重視培訓(xùn)課程的設(shè)計(jì)和開(kāi)發(fā)，堅(jiān)持根據(jù)經(jīng)營(yíng)需要，對(duì)培訓(xùn)課程進(jìn)行不斷的升級(jí)。為了取得更好的培訓(xùn)效果，萬(wàn)豪國(guó)際為培訓(xùn)課程推出一種新的在線互動(dòng)形式，新的在線培訓(xùn)形式既完整也具吸引力，提供音頻、圖像、互動(dòng)練習(xí)、可打印的“隨身攜帶”信息，以及包含有用信息和網(wǎng)站鏈接的一個(gè)資料庫(kù)。資料庫(kù)提供了一般信息、關(guān)于銷售酒店需求的問(wèn)題及答案，以及萬(wàn)豪國(guó)際旗下10個(gè)酒店品牌設(shè)計(jì)的優(yōu)勢(shì)與多樣化服務(wù)。萬(wàn)豪國(guó)際建議旅行代理商應(yīng)該向客戶提出哪種類型的問(wèn)題，以便為他們推薦更符合其要求的膳宿解決方案，從而提升客戶對(duì)代理商及住宿體驗(yàn)的滿意態(tài)度。
    萬(wàn)豪的卓越培訓(xùn)計(jì)劃課程目前在129個(gè)國(guó)家擁有逾113000名畢業(yè)生。通過(guò)卓越培訓(xùn)計(jì)劃課程測(cè)試是成為萬(wàn)豪代理商的第一步。萬(wàn)豪的卓越培訓(xùn)計(jì)劃為參與計(jì)劃的代理商提供首選代理權(quán)及特別優(yōu)惠。除了通過(guò)卓越培訓(xùn)計(jì)劃課程以外，代理商必須簽署協(xié)議，以同等方式銷售萬(wàn)豪旗下品牌和北京酒店品牌。相關(guān)企業(yè)成為萬(wàn)豪代理商后，在可獲傭金的暫時(shí)預(yù)訂交易中能獲得10%的傭金，而且在萬(wàn)豪獎(jiǎng)勵(lì)證書(shū)銷售中獲得12%的傭金。
    萬(wàn)豪國(guó)際酒店集團(tuán)通過(guò)與中間商的成功合作，通過(guò)中間商的營(yíng)銷力量為其遍布全球的品牌酒店帶來(lái)了大量的客源，達(dá)到了雙贏母的。
思考與習(xí)題
    ①萬(wàn)豪國(guó)際集團(tuán)是怎樣與其中間商合作的？
    ②萬(wàn)豪國(guó)際集團(tuán)與其中間商的運(yùn)作規(guī)范如何？關(guān)系如何？
    ③通過(guò)本案例的啟發(fā)，你有何更好的中間商合作項(xiàng)目？

Enhance the hotel marketing and management company are hotel brokers
    Marriott International is a leading global tight hotel management company, Marriott has more than 2800 business units in the United States and 69 other countries and regions, and employs approximately 128,000 employees.
    Marriott International attaches great importance to travel agents, as well as to attract customers to the role played by them for the 2800 Marriott International hotels around the world. A long time the hotel industry are not on travel agents for the hotel product training of the status quo, Marriott International to bring superior training program for travel agents to represent the gratitude of Marriott their hard work, and to help travel agents get the best results in selling hotel rooms to individual travelers.
    Marriott International attaches great importance to the design and development of training programs, adhere to operational needs, to constantly upgrade training courses. In order to achieve better training results, Marriott International for the training courses to launch a new online interactive format, the new form of online training is complete, attractive, audio, images, interactive exercises, printable "carry" information, and contains useful information and links to a database. The database provides general information, questions and answers on the sale of hotel demand, as well as 10 hotel brands of Marriott International's strengths and diversification of services. Marriott International recommends travel agents what types of problems should be submitted to the customer in order for them to recommend more in line with the requirements of accommodation solutions, thereby enhancing customer satisfaction with the agent and stay attitude.
    Marriott excellence in training programs offered in 129 countries with more than 113,000 graduates. Excellent training programs offered testing is the first step to become a Marriott agents. Marriott excellence in training programs for agents participating in the scheme of the preferred power of attorney and special offers. In addition to through the course of excellent training programs, the agents must sign the agreement, the sale of the Marriott brand and the hotel brand in the same manner. Related businesses become Marriott agents, entitled to commission a temporary booking transaction can get 10% commission and get 12% commission on the sale of Marriott reward certificate.
    Marriott International Hotel Group through the successful cooperation with the brokers, by brokers marketing power of its brand hotels around the world brought a lot of tourists to reach a win-win mother.
Thinking and Problems
    The ① Marriott International Group, is how its brokers cooperation?
    Specification of ② Marriott International and its brokers operation and how? Relationship?
    (3) in this case inspired, what are your better middlemen cooperation projects?