高爾夫商標品牌的視覺美感和形象
　　專業(yè)的服務為上海企業(yè)服務，酒店商標品牌在形象設計中，作為畫面的形象要素之一，具有傳達感情的功能，因而它必須具有視覺上的美感，能夠給人以美的感受。人們對于作用其視覺感官的事物以美丑來衡量，已經成為有意識或無意識的標準。滿足人們的審美需求和提高美的品位是每一個設計師的責任。在酒店商標品牌設計中，美不僅僅體現(xiàn)在局部，而是對筆形、結構以及整個設計的把握。酒店商標品牌是由橫、豎、點和圓弧等線條組合成的形態(tài)，在結構的安排和線條的搭配上，怎樣協(xié)調筆畫與筆畫、字與字之間的關系，強調節(jié)奏與韻律，創(chuàng)造出更富表現(xiàn)力和感染力的設計，把內容準確、鮮明地傳達給觀眾，是酒店商標品牌設計的重要課題。優(yōu)秀的字體設計能讓人過目不忘，既起著傳遞信息的功效，又能達到視覺審美的目的。相反，字型設計丑陋粗俗、組合零亂的酒店商標品牌，使人看后心里感到不愉快，視覺上也難以產生美感。

    The visual beauty of the hotel brand name
    Hotel brand name in the image of the design, one of the elements as the screen's image has to convey the feelings of the function, so it must have a visual beauty, can give a feeling of beauty. People for the role of the visual senses with beauty and ugliness of things to measure, has become a conscious or unconscious criteria. Meet people's needs and improve the aesthetic quality of beauty is the responsibility of every designer. The design of the hotel brand name, not just in the United States local, but the pen-shaped structure and the design of the grasp. Hotel brand name is horizontal, vertical, such as points and lines to form a circular shape, the structure of the arrangement and the mix of lines, strokes and stroke how to coordinate, the relationship between words, emphasizing the rhythm and cadence, to create a more expressive and appealing design, the content is accurate, clearly communicated to the audience, the hotel brand designed to mark an important issue. Good font design can make people never forget, not only plays the efficacy of transmission of information, while maintaining the visual aesthetic purposes. In contrast, font design ugly, vulgar, messy combination of the hotel brand name, after my heart to see people unhappy, but also difficult to produce visual beauty.