英國酒店VI設(shè)計之營銷手法那些值得我們學(xué)習(xí)呢!

英國的設(shè)計是非常前節(jié)的,我們特別要學(xué)習(xí)他們的營銷手法,和平面設(shè)計的創(chuàng)意,在這里,他們的原創(chuàng)意是非常大的,我們要好好運(yùn)他們的色彩規(guī)劃.Given the shortcomings of the old logo, we expected that almost any new logo design would be an improvement. 給定的缺點(diǎn),我們預(yù)期的舊標(biāo)識,幾乎任何一個新標(biāo)識語設(shè)計是一個進(jìn)步。However, this logo is not just an improvement, but a great new identity. 然而,這個標(biāo)志,不僅是一個進(jìn)步,但是一個偉大的新身份。The name is written in the rounded letters that we see so often in UK logo design, but the image is the real winner. 名字是字母寫在我們所見的圓形經(jīng)常在英國標(biāo)識語設(shè)計,但是想象力是真正的贏家。Two diagonal lines are placed next to each other so that they appear to be a traditional railway track. 兩個斜線放置一個接一個,他們似乎是一個傳統(tǒng)的鐵軌。The diagonal orientation gives them a sense of movement also makes them more visually interesting. 給了他們一個對角線方向移動的感覺也會使得他們更加有視覺有趣。In addition, angled lines have been used in graphics representing railways several times over history, making this a kind of archetypical image for the industry.此外,直角線已應(yīng)用于圖形代表鐵路的數(shù)倍以上的歷史、制作一種原型的形象,整個產(chǎn)業(yè)的發(fā)展。

設(shè)計在背就里里.This UK logo design is generally seen in a red and grey colour palette, but it has been used in a variety of colours in marketing and other materials representing the National Railway Museum. 這個英國通常出現(xiàn)在標(biāo)志設(shè)計一個紅色和灰色顏色調(diào)色板,但是它已經(jīng)被用于各種顏色,營銷和其他材料代表全國鐵路博物館。The simple, graphic nature of the image makes it easy to use alone, and overlaid on different images. 簡單的,圖形圖像的性質(zhì)使其易于使用的孤單,覆蓋了不同的圖像。This is important because museums generally use their logo in a variety of sizes and contexts, and thus need a high degree of flexibility.這很重要,因?yàn)樗麄兊?a href="http://m.lounang.cn">標(biāo)志在博物館一般使用多種尺寸和背景,因此需要一個高度的靈活性。

Companies and organisations all over the UK are changing their logo designs and brands to appeal more to their customer base. 公司和組織全英國正在改變它們的標(biāo)志設(shè)計和品牌,吸引更多的客戶基礎(chǔ)。With a recession overtaking the nation, many UK consumers are being more selective about how they spend their hard-earned pounds. 與經(jīng)濟(jì)衰退前的國家,許多英國消費(fèi)者對他們是更有選擇性花他們辛苦賺來的英鎊。Having a great logo design and brand designed by a professional UK logo designer is essential to maintaining your business in these hard times.擁有一個偉大的標(biāo)志設(shè)計、品牌設(shè)計專業(yè)的英國設(shè)計師必須保持標(biāo)志貴公司在這些困難時期。創(chuàng)意原自是這里的.