深圳酒店VI設計How can a technology store be made female-friendly? 如何能儲存作技術不如嗎?This Birmingham location is smaller, with a boutique feeling and a plain text這位置越小,與伯明翰的感覺和一家純文本logo design標志設計that combine for an upscale flavour. 結合一個高檔的味道。Black will sell many of the same items offered at sister—or rather, brother—brands Currys and PC World, but also carry several of its own ranges. 黑色可以賣許多相同的項目提供sister-or相反,brother-brands Currys和電腦世界,但也有幾個自己的范圍內。The store itself is more design driven than product driven, basically offering style over substance.這家商店本身更設計驅動驅動,深圳酒店VI設計主要提供比產品風格在物質。

Although the logo design is separate from any others operated by Dixons Retail, it has the names of Currys and PC World in the lower right hand corner. 雖然標識語設計是分開的,從操作的任何其他Dixons零售,所以的名字Currys和電腦世界在右下角。While linking the various UK stores may be beneficial to the company as a whole, it could prove to be a hindrance in appealing to Black’s target market. 當連接不同的英國商店會有益于公司作為一個整體,它可能是一個障礙吸引布萊克的目標市場。Women may avoid the store simply because of its association with Currys and PC World.女人可以避免商店僅僅因為它與Currys協會和PC的世界。

Dixons has struggled to market itself and create a cohesive brand despite having several very different retail establishments that appeal to a variety of markets. 深圳酒店VI設計一直努力Dixons市場本身,創造一個連貫的品牌有幾個非常不同,盡管零售業,吸引更多的各種各樣的市場。Although the overarching goal is to reach higher end technology shoppers, but this is a very broad customer base. 雖然首要目標是達到高端,技術,但這是一個顧客非常廣泛的客戶基礎。Dixons has experimented with offering different levels of service as well as partnering with Star Wars for advertisements and in store events. Dixons試驗提供了不同層次的服務以及通過與《星球大戰》廣告和儲存的事件。This quarter has been more successful than the past several, so the shift just might be working.這個季度比過去更成功了幾句,所以改變就可能是工作。

The new store is intended to be a trial for the concept as well as a testing ground for strategies and products to be introduced in other stores. 這家新商店的目的是為這個概念是一個試驗以及對策略和產品試驗基地介紹其他的商店。If all goes well you just might see a Black opening in your own area—or at least a more stylish and sophisticated edge to your local PC World or Currys.如果一切順利的話,你就會看到一個黑色的開放在你自己的area-or至少一個更時尚和復雜到你的本地電腦世界邊緣或Currys。