昌吉回族自治州酒店VI設計 目的地昌吉回族自治州品牌環游世界

Posted on貼在 November 8, 20102010年11月8日||Category:類別: Branding品牌

How important is destination branding? 目的地品牌有多重要?Does your UK town, beach, or park really need a貴英國小鎮、沙灘、或公園真的需要嗎logo design標志設計to attract visitors? 為了吸引游客嗎?Shouldn’t having a great place to visit be enough? 不應該有一個很棒的地方去做就夠了嗎?Branding and logo design are becoming increasingly important for a variety of entities. 品牌和標識語設計變得越來越重要各種各樣的實體。Places are no longer an exception. 地方不再是一個例外。Consider the following example.考慮下面例子。

Unless you have spent the past decade hiding under a rock, you have probably heard of Dubai. 除非你已經花了過去的十年里,藏在石頭下,你可能已經聽說過迪拜。This small city in the United Arab Emirates has managed to become a business and vacation superstar, with news reports being released every day of its latest architectural and engineering wonders. 這座小城市在阿拉伯聯合大公國的最終變成一個生意和假期的巨星,被釋放,每天的新聞報道最新建筑和工程奇跡。Most people would love to take a trip to this glitzy, luxurious area, and those who can afford to do so shell out large amounts of money for the privilege. 昌吉回族自治州酒店VI設計大多數人都喜歡去這個浮華的,豪華的地區,和那些能負擔得起這么做花大量的錢費。Few people would be visiting this city if it weren’t for its brand. 很少人會游覽這個城市要不是旗下品牌。Dubai would have little allure for people who aren’t into deserts. 迪拜不會有太多誘惑的人不會在沙漠。It would be like another city in the area: Abu Dhabi.那就像另一個城市在區域:阿布扎比。

However, Abu Dhabi, which is actually the capital of the UAE, does not plan to sit in second place for long. 然而,阿布扎比,實際上是阿聯酋的首都,并不打算坐在第二很久。This city is developing a marketing plan and intends to entice travelers from all over the world with a destination這個城市正在研發一種營銷計劃和打算吸引來自世界各地的旅行者和一個目的地brand品牌that will make them the next Arab hot spot.那樣就會讓他們下一個阿拉伯的熱點。

The first step in this branding process is the development of a logo design. 這個品牌的第一步,是發展過程logo的設計。Obviously this needs to be a distinctively Arab brand, but one that is friendly and inviting to people from other places. 顯然,這需要一種獨特的昌吉回族自治州酒店VI設計品牌,但是是一個阿拉伯人是友好的邀請去其他地方的學生。The writing resembles that of traditional Arabic script calligraphy, and the writing inside the image is actually the destination name in Arabic. 寫作就像傳統的阿拉伯語手跡書法,寫在上面這張影像實際上是目的地的名字用阿拉伯語。This gives the brand a sense of grounding and a link to the place that it represents.這是一個給品牌有接地和一個鏈接,鏈接到的地方,它所代表的事物。