廣元酒店VI設(shè)計(jì)營(yíng)銷活動(dòng)似乎已經(jīng)是成功的廣元品牌設(shè)計(jì)。巴克萊:營(yíng)銷壞了

Posted on貼在 October 22, 20102010年10月22||Category:類別: UK Brand Logos英國(guó)商標(biāo)

Marketing and branding are never sure-fire, guaranteed means of success, especially when your company is in the middle of one of the largest banking scandals in the history of the UK. 廣元酒店VI設(shè)計(jì)市場(chǎng)營(yíng)銷和品牌從不可靠的手段,保證成功,尤其當(dāng)你的公司是在中間的一個(gè)歷史上最大的銀行丑聞的英國(guó)。Barclays is seeing this now, with a rather clever marketing campaign turned nasty due to the work of a few overzealous protesters turned vandals. 看到這個(gè)巴克萊現(xiàn)在,以一種相當(dāng)聰明的營(yíng)銷活動(dòng)的工作厭煩了由于過(guò)分了一些抗議者野蠻人。After these recent events, people in the UK may never again look at Barclays the same.最近這些事件后,英國(guó)人可能永遠(yuǎn)無(wú)法再看看巴克萊一樣。

People all over the UK are familiar with the oft seen sky blue Barclays logo, more so now than ever due to a ￡25 million campaign that featured a sticker with their logo attached to rental cycles all over London. 各地的人都很熟悉的英國(guó)的巴克萊銀行常常看到天空的藍(lán)標(biāo)志,現(xiàn)在比以往任何時(shí)候都由于￡2500萬(wàn)年的競(jìng)選運(yùn)動(dòng)中,表現(xiàn)了一個(gè)貼紙與他們的標(biāo)志在租賃在倫敦周期。This was intended to make Barclays seem like an organic part of the city as well as a younger, greener choice for banking and investment. 這是為了讓巴克萊覺(jué)得這個(gè)城市的有機(jī)組成部分以及綠色選擇年輕、銀行和投資。For a few days, people in the city saw the Barclays logo wherever they went, and the marketing campaign appeared to have been successful.幾天,在城里的人看到這支標(biāo)志,無(wú)論他們到什么地方,廣元酒店VI設(shè)計(jì)營(yíng)銷活動(dòng)似乎已經(jīng)是成功的廣元品牌設(shè)計(jì)。

However, a variety of recent news brought another take on Barclays. 然而,各種各樣的最近的新聞帶來(lái)了另一個(gè)接受巴克萊。Poorly thought out loans; improper acquisitions; billions of pounds in taxpayer funds… it seems that there is no end to the bad news about this finance company. 思慮不周;不適當(dāng)?shù)牟①?gòu)貸款;數(shù)十億英鎊的納稅人的資金…似乎也就沒(méi)有盡頭的壞消息關(guān)于這個(gè)金融公司。