長(zhǎng)寧區(qū)酒店VI設(shè)計(jì)The new code is not a recent shift in attitude, but the result of three years of labour within the association. 新密碼不是最近的一個(gè)改變的態(tài)度,但結(jié)果三年內(nèi)部勞動(dòng)力的協(xié)會(huì)。Direct marketing has long been seen as a less green strategy, one that is moving out of style along with fossil fuels and child labour. 直銷(xiāo)一直被看作是一個(gè)較少的綠色戰(zhàn)略,就移出風(fēng)格隨著化石燃料及童工。However, the new guidelines may give the industry a new breath of life while increasing the number of companies who feel good about using these methods.然而,新準(zhǔn)則可以給產(chǎn)業(yè)一個(gè)新的生命的氣息,同時(shí)增加公司的數(shù)量自我感覺(jué)良好的人使用這些方法。

What does this mean for branding? 這是什么意思對(duì)品牌嗎?More and more, ‘green’ is not a niche market but a legal mandate. 越來(lái)越多的時(shí)候,“綠色”不是一個(gè)利基市場(chǎng)而法律的命令。Further, many customers are reluctant to deal with brands that they perceive as being less ecologically sensitive. 長(zhǎng)寧區(qū)酒店VI設(shè)計(jì)進(jìn)一步,許多顧客都不愿意處理品牌,認(rèn)為是較少的生態(tài)敏感。Ignoring the green revolution may be disastrous for a brand.忽略了綠色革命可能是災(zāi)難性的品牌。

If you are looking for a way to make your如果你正在尋找一種方法使你的brand品牌a little greener, there are several ways to do this. 一個(gè)小綠,有幾種方法可以做到這一點(diǎn)。Here are just a few:這里只是其中一小部分:

* Make your own environmental policy and prominently display it at all locations.*作自己的環(huán)境政策和突出顯示它的位置。
* Make sure customers know that yours is a responsible brand in all ways.*確保顧客知道你是一個(gè)負(fù)責(zé)任的品牌在各個(gè)方面。
* If social or environmental responsibility is a key part of your company operations, consult a*如果社會(huì)或環(huán)境責(zé)任的一個(gè)重要組成部分,請(qǐng)貴公司業(yè)務(wù)logo design標(biāo)志設(shè)計(jì)specialist to see how your logo and other visual aspects can indicate this.專(zhuān)家來(lái)看看你的標(biāo)志和其他視覺(jué)方面可以表明了這一點(diǎn)。
* Use marketing methods that are consistent with your environmental claims.*用市場(chǎng)營(yíng)銷(xiāo)的方法符合你的環(huán)境要求。
* Talk to a branding consultant about how your green aspirations can become an attractive part of your overall company brand.*和一個(gè)品牌顧問(wèn)綠色的愿望如何能成為一個(gè)有吸引力的一部分,你的整個(gè)公司的品牌。
* Beware of “greenwashing”—only claim to be as green as you truly are.*警惕“greenwashing”,只有自稱(chēng)是綠色作為你的真實(shí)身分。

Are you as green as you can be? 你臉色蒼白,就象你可以嗎?If not, it’s time to take steps toward positive change. 如果不是,那它就是時(shí)間采取的步驟,正面的改變。Becoming greener is in many cases the only way to stay relevant in a market where consumers demand responsibility from the companies that they patronize.在許多情況下,成為環(huán)保是唯一的方式保持相關(guān)的長(zhǎng)寧區(qū)酒店VI設(shè)計(jì)廣告市場(chǎng)上,消費(fèi)者需求的公司責(zé)任從他們光顧。