錦州酒店VI設(shè)計領(lǐng)域和教育你的顧客都是成功的錦州標識設(shè)計關(guān)鍵。

Another key part of the Marks & Spencer另一個關(guān)鍵部分的標志和斯賓塞brand品牌is a renewed interest in sustainable and fair trade products and operations.可持續(xù)發(fā)展是一種新的興趣和公平貿(mào)易產(chǎn)品和業(yè)務(wù)。With these issues popular in the UK, a company can benefit in huge ways from shrinking its carbon footprint. 這些��題在英國流行時,一個公司可能會受益于巨大的方面與萎縮的碳足跡。The company has begun educating customers about where their food comes from and how it is raised, which sets the high street retailer apart from much of the competition. 該公司已開始在他們的食物從哪里教育客戶來自以及它是如何提高了,確立了大街上除了許多零售商競爭。Communication is an important part of green marketing.溝通是綠色營銷的一個重要組成部分。

While many companies offer a green option, Marks & Spencer has made an even stronger commitment by outright replacing many non-sustainable products.雖然許多錦州酒店VI設(shè)計公司給我們提供了一個綠色的選擇、標志和斯賓塞了一個更加徹底的承諾non-sustainable取代許多產(chǎn)品。Over the past decade, the company has transitioned to selling only fair trade coffee and tea. 在過去的十年中,公司已轉(zhuǎn)換成賣只有公平貿(mào)易咖啡和茶。Simple staples such as eggs are only available in the kindest, gentlest form. 簡單的雞蛋等其他主要食品是僅能在最親切,溫和的形式。This fits neatly with the company strapline, ‘Doing the right thing’.這符合整齊,與公司的這個專欄還做正確的事”。

Tying into other brands can certainly help revive public perception of one’s company.綁成其他品牌一定能幫助恢復公眾對一個人的公司。Marks & Spencer has run a diverse number of cobranding campaigns, for instance encouraging customers to donate clothing to Oxfam stores and rewarding lower energy usage. 標志和斯賓塞跑了不同數(shù)量的cobranding活動,比如鼓勵顧客捐贈衣物商店和卓有成效的低能量樂施會的用法。This creates the impression that we are all in this journey to a cleaner planet together, with Marks & Spencer as a companion on the journey. 這創(chuàng)造了這樣的印象:我們都是在這次旅行到一個清潔行星在一起,標志和斯賓塞作為一個伴侶的旅程。As consumers embrace this friendlier image, retailers all over the UK are taking note.隨著消費者接受這種無害的形象,零售商在英國做筆記。

Despite these positive changes and equally positive results, Marks & Spencer expects a tough year.盡管有這些積極的變化,同樣正面的結(jié)果,和斯賓塞預計標志著艱難的一年。The company plans to deal with the future the same way it has found success in the past: by appealing to its target market and maintaining a strong brand. 該公司計劃,以應(yīng)付未來的成功同樣的方式,它已經(jīng)發(fā)現(xiàn)在過去的:通過吸引其目標市場并維護一個強大的品牌。Sometimes you don’t have to change your logo design or the way you do business to make your brand more relevant. 有時,你不需要去改變你的標識設(shè)計或你們的經(jīng)商手法使你的品牌更有關(guān)。As this example illustrates, simply focusing on key areas and educating your customers is all it takes.這個例子說明了,只是關(guān)注重點錦州酒店VI設(shè)計領(lǐng)域和教育你的顧客都是成功的錦州標識設(shè)計關(guān)鍵。