贛州酒店VI設計顧客:一個贛州酒店品牌創意思想?

Posted on貼在 January 20, 20102010年1月20日||Category:類別: UK Brand Logos英國商標

Last year, iPhone was named in a British survey as one of Britain’s top去年,蘋果在英國的一份調查被任命為作為一個英國頂級的telecom brands電信品牌. 。This is quite a triumph for the distinctly American technology brand. 這是一個相當明顯的勝利的美國科技的品牌。However, this dominance of the market is not at all an accident; Apple has been working to present its latest telecommunications toy as a然而,這種市場主導一點也不意外事故,蘋果一直致力于展現其最新電信的玩具brand品牌that people all over the UK can believe in.在英國,人們相信是可以實現的。

First, Apple has cultivated a caring, more human image in the United States, and this was a key part of the UK telecommunications brand as well. 首先,贛州酒店VI設計公司培養了一批有愛心,更多的人類形象在美國,這是一個關鍵組成部分的英國電信品牌。Apple executives flew across the pond to be present at the product’s opening day of sales, where new customers were treated to hot coffee, bottled water, and free trials of different telecommunications services. 蘋果執行官飛過池塘出席產品的銷售,在開幕戰新客戶治療,以熱咖啡,瓶裝水,和免費試用不同的電信服務。This shows a caring attitude that is not common in British telecommunications brands, setting the iPhone apart from the pack from the very beginning. 這表現出關心的態度是不常見的現象,在英國電信品牌,設置蘋果除了包裝從頭開始。Many of these light level executives spoke personally to shoppers and offered advice on using the mobile phone.許多這些光高管親自給購物者說水平的方法,并給出了建議使用這種手機。

Second, Apple courted the media, with executives giving interviews to major news outlets both on television and in print.第二,蘋果向媒體訪談與管理層對主要媒體都在電視、出版了。This created a media frenzy that added much needed buzz in key UK markets such as London. 這創造了一個媒體的狂熱,需要增加多少熱鬧關鍵市場,如英國倫敦。Indeed, the mood in the stores that initially sold the iPhone was one of a festival or even a carnival, with users sharing beverages and chatting while waiting in line.事實上,心情的商店賣贛州酒店VI設計最初是一個節日,或者甚至一個狂歡節用戶共享飲料和聊天排隊的時候。